Email marketing is complex. The landscape changes all the time – just as people do. To run successful email marketing campaigns you must keep up to date with current email marketing best practices.
Make it personal.
Personalization is an important element that you should strive to master in each campaign. Many people mistakenly believe personalization means addressing subscribers by their name. Personalization is not only about that. There are many other aspects to it.
It is important to send timely emails
Predicting the needs of your subscribers
You must have a strategy to collect the relevant data from customers in order to succeed with personalization.
Promotions don’t always mean the end.
Although the ultimate goal for email marketing is to grow your company, it’s important to remember that promotions are only part of email marketing. Your email marketing should be centered on building and maintaining healthy relationships with customers.
These healthy relationships will lead to customers who provide lifetime value and serve as the driving force behind your business’s growth.
Automation is essential.
We have to be real, without automation you won’t get the famed results from email marketing. Automation is key to generating revenue. Automation is a way to:
Conversion rates increasing
Scalability allows you to scale easily
These are just three of the many benefits of marketing automation. You also have more time for other activities that will help grow your business.
A/B testing is essential.
To ensure that your campaigns are always improving, you must test all important components.
Email marketing is a complex field. There are many things to know. It would be wonderful to receive some advice from an expert in email marketing.
Engagement should be a priority
Email marketing is often approached by marketers with a short-term goal: to increase sales.
It’s natural to do this. After all, your primary goal with marketing emails is to increase sales.
It’s the exact opposite of what you should do. It is important to keep your focus on building relationships with your subscribers.
Your email list is for people who want to learn more about your company, and not to purchase products.
Engagement is key to ensuring good long-term returns on your email campaigns.
Frequency capping is a good idea.
Email marketing, like all channels of messaging, can frustrate customers.
Each subscriber has a limit on how many messages they can receive. If you exceed that limit, there will be consequences. The question now is: How can you avoid sending too many emails to your subscribers? Frequency capping is a great option!
Frequency capping allows you limit the number mailers that your subscribers receive at a given time. To avoid over-emailing, you can adjust the value.